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These are basic guidelines that should help with questions before sending us artwork. If you still have questions please call us at 812-949-9842.

Supported File Formats


The following is a list of common file formats we accept:

  • Raster: Photoshop (.psd), .jpg, .tif, .bmp, .png & .pdf*

  • Vector: Illustrator (.ai), InDesign (.indd), .eps & .pdf*

Raster image formats like jpeg and gif are common compressed image formats. Scaling down these images is easy but enlarging a bitmap makes it pixelated or simply blurred. Hence for images which need to be scaled to different sizes, we prefer to use vector graphics.

Vector graphics are best for printing since it is composed of a series of mathematical curves. As a result vector graphics print crisply even when they are enlarged to billboard size.



Technical Reference for Terminology

  • DPI = Dots per inch – units used to measure the resolution of a printer

  • LPI = Lines per inch – The offset printing ‘lines’ or dots per inch in a halftone or line screen

  • PPI = Pixels per inch – the number of pixels per inch in screen/scanner file terms

We refer to PPI

Informational Links


Billboard Resolution

  • Raster files should be 10ppi at full size


Mobile Billboards

  • Raster files should be 30ppi at full size


Any Other Print

  • Raster files should be 72ppi – 200ppi at full size

Pantone Matching System


If a Pantone Matching System (PMS) number is provided, most colors can be represented fairly close. However, some PMS colors are out of gamut for digital CMYK printing. Certain colors are impossible to represent exactly, however most colors can be represented to less than a 6.0 dE2000. 

Outline Fonts


When you add text to your file it is important that you “Outline” the text (sometimes called “Convert to Curves”) before you send it to be printed. If the text isn’t outlined, font substitution may occur when we open the file. Sending fonts with your files is acceptable, but not ideal, there are many variations of a single font , and unless the font is exactly the same font in the document, we may not be able to apply the font correctly.

Embed Images


When you place an image into a program like Illustrator or InDesign, that image is not stored in the file itself. Instead, the program “links” to the location where the image is stored on your computer. When you save the document, the image is not being saved with it. When you submit files to be printed, you must “Embed” the linked images. The procedure varies from program to program.

Applying Vinyl Decals

This video gives simple tips to properly apply vinyl decals. Even though this video shows how to apply a decal to a vehicle, you can use this same technique on anything really.


If you are worried about the need to reposition your decal after placement you should use a wet application process. For this you would fill a spray bottle with water and and place one to two drops of dishwashing liquid in it. Then lightly spray the surface you will be applying the decal to. This will allow you to pull up and reposition the decal without damaging it. Once you have it in place, you can use a squeegee as shown in the video to remove any bubbles and excess water. The decal should be dry and stick in about 20 minutes. 

We do offer installation for all local decal orders for a fee. Also, you can always contact us with any questions you may have at 812-989-9842 and we'll be happy to help.

Removing Vinyl Decals

 This video gives simple tips to properly remove vinyl decals. Even though this video shows how to remove a decal from a watercraft, you can use this same technique on anything really.

As always you contact us with any questions you may have at 812-989-9842 and we'll be happy to help. 

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