Signs work as a silent salesperson 24 hours a day, 365 days a year. Exterior signs draw customers into your business and help them differentiate you from other businesses nearby. Interior signs help your customers locate merchandise inside your business and can also be added to displays for creating impulse buys. A signs primary goal is to link your business to its customers. Build your brand, build your success.
Exterior signs can be mounted different ways. Ground mounted signs can usually be seen near roads and are used to attract nearby motorists. Building mounted signs help your customers decide exactly where to enter your business and are especially helpful in high foot traffic areas. If your business is mixed along with other businesses make sure potential customers know where to find you.
Signs are used as essential marketing strategy and usually show a businesses logo in order to create brand identity. Signs are a continuous way to convey information about a business. They can even be used to draw attention towards promotions or special events. Your building and signage is your chance to make a great impression. This is why it is important to create your best image.
Keep in mind that signs can be used off-premises as well. Decals on the side of your company vehicles are a great way of mobile advertising for additional marketing reach. They are also an inexpensive way to brand products, packaging and services you offer as well. You can’t always rely on others becoming advocates that spread your message and brand, but you certainly can do it yourself, whenever possible, in tasteful and effective ways.
Signs are a cost effective way of marketing your business. The price for signage is significantly lower than other types of advertising. In fact, a single sign costs $0.02 per one thousand views. This is equivalent to the value of 24 newspaper ads a year with a 53% market reach. Creating an effective visual strategy with a clear message is the best way to maximize your impact.
38% of large companies with multiple locations identify branding or image as the most important purpose of effective signage. Brand recognition creates customer loyalty. When a business is launching new products and services, brand awareness drives a customers decision when differentiating between two competing companies.
Be sure to keep your signage up to date. Nearly 75% of the population indicates that they had told others about a business simply based on its signage. If pieces of your sign get damaged or if it has been hanging for 10 years, it is time to replace it. It’s always a good idea to think of a fresh look for your logo at this time as well. Let your signs create a perception that you can be proud of.
Around 60% of businesses have reported that when they change the design or enhance the visibility of their signage it had a positive impact on sales, number of transactions and profits averaging a 10% increase. Building a unique, fresh and inviting streetscape will attract new customers that will strengthen your brand from years to come.
KEEP IT SIMPLE
The human attention span according to consumer insight studies has dropped from 12 seconds in 2000 to 8.25 seconds in 2013 and now 3 seconds in 2018. We are a world distracted and consumed by technology and life. Design development is one of the most important factors for brand recognition. It is important to keep signage simple and effective by making sure it is easily legible.
MAKE IT COUNT
76% of all customers enter a business based on their sign. It is also shown that nearly 20% of the population moves each year. That means you have 20% new customers to attract each year through signage. Signage plays a major role by providing an opportunity to target critical potential customers close to your front door. Make your signs attractive, memorable and unique.
Research indicates that 85% of your customers live or work within a 5 mile radius of your business. This means they potentially see the sign to your business approximately 50 to 60 times per month. Use bright and vibrant eye catching colors that will stand out to get your business noticed and draw in customers. Color can create and energized experience before they even walk through the door.